For the calorie conscious

One of the great ironies of this image-conscious nation of ours is its startling obesity rate. McDonalds, long a primary contributor of the latter, has recently begun to cater heavily to the former, creating commercials that feature hot, fit urban kids, choosing to hide off camera any and all of the things they sell.

Then, a week ago, they tried something startling, essentially saying: if you're worried about the fat content of the food at McDonalds, don't eat it. Instead, the megalithic death vendor is now encouraging you to search out other uses for their products. Like sex.

Spotted on ESPN.com.

The Double Cheeseburger, though not one of McDonald's signature sandwiches, was likely chosen because of its versatility. Most of their sandwiches are fine for either eating or humping, but if both cravings strike simultaneously, the double cheese offers two patties, for your convenience. So go ahead, shake things up a little.

And so affordable.

Update: A friend who is in business school talked to one of her professors, who does some ad work locally for McDonalds, and he told her that they understood the sex connections, and were using them to reach out to black men. They also hoped it would appeal to white youth because of the more understated drug reference. I wonder if it's functioned the way theyd hoped. I haven't seen it around in a few days . . .